Car Keys Express Unlocks Multibillion-Dollar Retail Opportunity at AAPEX 2017.

The industry-leading key replacement company is applying its successful formula to retail.

LOUISVILLE, KY, October 16, 2017—Car Keys Express is debuting a retail-friendly version of their successful mobile key replacement system at the 2017 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas. Dubbed Car Keys Express NOW!, the system is a compact automotive key replacement solution that includes the company's own manufactured line of unique universal products. Car Keys Express NOW! is packaged in a customer-facing display and includes a tablet-based application guide for customers to self-assess the availability and pricing of keys. Car Keys Express NOW! brings benefits to both retailers and consumers.

Retailer Benefits

  • High 20% conversion rates.
  • Incremental store traffic.
  • High-revenue, high-margin products.

Consumer Benefits

  • Save 40-70% over dealership pricing.
  • “Better-than-OEM” quality.
  • “Better-than-OEM” warranty.
  • Convenient alternative to a dealership service appointment.

Car Keys Express NOW! is available in four configurations corresponding to increasing levels of vehicle coverage. The most comprehensive option covers 94% of 250 million North American drivers. The system also includes on-site support from Car Keys Express' nationwide network of technicians to assist with setup, maintenance, and training.

Car Keys Express is best known for discount mobile key replacement for businesses. The company has been growing rapidly since the 2000s as carmakers added expensive features and technologies to keys. When asked why the company was moving into retail, President and Founder Mark Lanwehr said, “Advances in key technology have increased their cost, driving retailers out of the market and creating a decades-long virtual monopoly for car dealerships. We’ve spent 15 years perfecting a mobile solution for car dealerships and fleets to bring prices down. It’s been a big success, and it’s grown us into a nationwide company. Now, we’re offering retailers that same solution. With research showing 40% of drivers would purchase an additional key given an affordable option, and 250 million North American drivers, it's a significant opportunity.”

The system will be on display October 31-November 2 at AAPEX in booth #30033 and featured in the New Products Showcase. Retailers interested in learning more about Car Keys Express NOW! at AAPEX are encouraged to set up an appointment by contacting BMcKee@CarKeysExpress.com.

About Car Keys Express Car Keys Express (CKE) is a division of iKeyless,an independently owned company and worldwide leader in automotive technology based in Louisville, KY., providing discount, on-site key replacement for businesses and consumers. CKE is the only manufacturer of aftermarket versions of modern car keys, like remote-head keys and smart keys. The company invented automotive key recycling and introduced the world’s first and only Universal Car Remote and Universal Car Keys. In 2016 and 2017, Inc. Magazine honored CKE with its Inc. 5000 award, recognizing America’s fastest-growing private companies. In 2017, Founder and Owner Mark Lanwehr was named Ernst & Young’s EY Entrepreneur Of The Year® in manufacturing. More information is available at www.CarKeysExpress.com.

About AAPEX AAPEX is the automotive parts industry’s premier tradeshow, showcasing the most innovative products, services, and technologies. AAPEX represents the $740 billion global automotive aftermarket industry. It features more than 2,200 exhibitors, 5,000 booths, and approximately 44,000 targeted buyers. More than 158,000 automotive aftermarket professionals from nearly 140 countries are projected to be in Las Vegas during AAPEX.