Car Keys Express partnered with a Top 10 automotive repair franchise to execute a three-month pilot to offer in-store automotive key replacement. The retailer cut and paired keys using provided equipment.
The store pilot was a success. The test site’s conversion rate was nearly six times higher than the industry average, 67% profit margin, and over $32,000 in annualized gross profit.
Data from the pilot reflects conversion rates nearly six times the industry standard, strong profit margins, and significant gross profit.
Native Store Traffic
Keys to Invoices
Average Sales Price
Gross Profit Margin
Annualized Gross Profit
Significant opportunities to optimize results were identified. During a 30-day segment of the pilot period, these additional elements were implemented, increasing the conversion rate to over 20%.
Monopolies are rare, and an opportunity to end one doesn’t happen often. The rapid growth of our mobile key replacement business and the pilot’s elevated conversion rates confirm this is a milestone in the history of automotive key replacement. As a result, Car Keys Express has received interest from national retailers for this system and is prepared to move forward with a partner. In our selection process, we are reviewing candidates who meet our criteria. This will ensure our future partner maximizes this opportunity by adopting the successful practices identified in this case study. Be an early mover and make sure your business will be among the first considered for this unique multibillion-dollar opportunity.
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