LOUISVILLE, KY, February 6, 2019 — Car Keys Express, the world-leader in automotive key replacement, has unveiled the first ever “do-it-yourself” transponder key replacement solution, Simple™ Key Classic. The consumer-friendly product includes a blank transponder key and EZ Installer™. The keyblade can be cut anywhere house keys can be cut. Consumers then consumer pair the key to their vehicle by inserting the EZ Installer™ into their vehicle’s onboard diagnostic port. Pairing takes just minutes—no tools or assistance required.

Simple™ Key Classic turns the automotive key replacement model on its head by removing the time, expense, and hassle of a dealership service appointment. Car Keys Express has simplified transponder key replacement, allowing retailers already cutting keys to offer this service without investing in expensive programming equipment or additional training for employees. In addition to making key replacement more convenient, Simple™ Key Classic is also a cost-effective spare for an expensive remote key or smart key.

“For decades, carmakers have enjoyed a virtual monopoly on the replacement key and remote consumer market. Simple™ Key Classic is the newest product in our retail portfolio that provides retailers the opportunity to enter this multibillion-dollar industry,” said Mark Lanwehr, Founder and CEO of Car Keys Express. “Recent advances in our keys and tools have simplified key replacement, allowing retailers to offer customers automotive keys using their existing equipment—at a fraction of dealership prices.”

Simple™ Key Classic Features: 3-year, “better-than-OEM” warranty. Proprietary EZ Installer™ for “do-it-yourself” vehicle pairing. FFC-certified.

Three Models of the Simple™ Key Classic are currently available, with additional keys in development to be released later in 2019. Retailers interested in learning more can contact Kirk Stewart, Car Keys Express Retail Marketing Director or visit CarKeysExpress.com/Simple-Key-Classic.

About Car Keys Express Car Keys Express specializes in automotive key replacement for businesses and consumers and is a global technology leader in key manufacturing. The company is the only manufacturer of a full line of aftermarket versions of modern car keys, like remote keys and smart keys, and partners with some of the nation’s largest retail chains. Car Keys Express invented the world’s first and only Universal Car Remote and Universal Car Keys and was named a 2017 Ernst & Young’s EY Entrepreneur Of The Year® for manufacturing our universal, aftermarket keys. In 2016, 2017, and 2018, Inc. Magazine honored Car Keys Express with its Inc. 5000 award, which recognizes America’s fastest-growing private companies. To learn more, visit CarKeysExpress.com.