ROKS (Retail Optical Key Scanner) is a do-it-yourself ordering device that simplifies automotive key replacement. It’s like a car key store in a box! Now you can replace almost any key with little-to-no investment in tools, inventory, or training. Use ROKS to replace missing keys on your used inventory, or offer keys as an upsell option in F&I or your service department. Either way, ROKS makes getting replacement keys easy and creates a new revenue stream for your business.
As the world's largest key replacement company, we’re committed to serve 100 percent of car dealerships. For areas we don’t have mobile van service, we offer the ROKS key replacement program that gives you a unique opportunity. ROKS lets you transform key replacement and turn what was once a cost center into a profit center. With ROKS, you get superior service, lower prices, and faster turnaround.
If your customers have to special order keys, they’re sent away, frustrated, with due bills or “we owes.” Or, after a sale, if a customer loses a key and you can’t replace it, they’re forced to go to the competition.
ROKS saves you 40-70% over traditional vendors. With prices this low, you can maintain your entire pre-owned inventory with complete sets of keys, or sell them in your service lane or F&I department to create additional revenue streams.
Insert a key into ROKS, and an image of the key is captured. Key data is sent to Car Keys Express for duplication.
We ship a key that’s already cut, ready to be paired to the vehicle. You can pair keys with an easy-to-use SmartBox device, or your customers can do it themselves with our EZ Installer™ device shipped with the key
To learn how to get started with ROKS, fill out this form.